PACKAGE DESIGN | ILLUSTRATION
I was approached to design a label for a new canned cocktail named "Strawberry Dawg" by Blockhead Stillworks. Initial rough sketches were presented to the client.
After selecting the concept, I proceeded to digitally vectorize and refine two of the options.
After vectorizing those options, I offered an additional variation to explore more possibilities and demonstrate flexibility to the client.
TEST PRINTING
Before finalizing everything, I printed the label using my own printer on similar paper to give the client a more tangible preview. This step allowed for minor design edits to be made as necessary.
FINAL PRODUCT
The client was thrilled, and the label will effectively steer their brand towards being fun, trendy, and known for serving excellent brews!
